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Cast & Hue is a human-centered design consultancy

that helps you create exceptional experiences for and with the people you serve.

Consumer Insights

Journey Mapping

Design Thinking

Experience Design

Consumer Insights

Journey Mapping

Design Thinking

Experience Design

Consumer Insights

Journey Mapping

Design Thinking

Experience Design

Consumer Insights

Journey Mapping

Design Thinking

Experience Design

trusted by

Excellent brand experiences drive

growth.

differentiation.

loyalty.

Yet only 49% of US consumers feel that brands provide a good experience today. We reimagine experiences using human-centered design, a problem-solving approach that puts people first.

The power of human-centered design.

Everyone wants to feel heard, including your consumers. This is the philosophy behind human-centered design. Our approach creates people-centric experiences that exceed expectations.

Brand Growth

Designing with people at the center of the experience benefits customers and your brand. We design better experiences that drive retention and referrals.

Differentiation

Experience is a strong differentiator. We help you uncover your selling points and find opportunities to innovate as a leader in your market.

Understanding

Surveys provide a baseline but don’t tell the whole story. We dig deeper into needs and motivations to advance empathy (and as a result, loyalty).
The insights are phenomenal.
It was eye-opening to see how many different touchpoints leave a lasting impression. Sitting with patients during the design thinking workshop, you hear it directly from the source. That interaction is invaluable.
Jim McMahon
Former AVP, Customer Experience
MedStar Health

Cast & Hue lives at the intersection of behavioral science and experience design.

Cast & Hue is a collective of human-centered design consultants and qualitative research experts. We focus on key decision-making moments and experiences.

Behavioral Science

  • Customer Inverviews
  • Design Research
  • Journey Mapping
  • Employee Interviews
  • Jobs-to-be-Done Theory

Human-Centered Design

Experience Design

  • Design Thinking Workshops
  • Design Strategy
  • Experience Blueprinting
  • Implementation Strategy

How we design.

Our work as human-centered design consultants is not rigid, linear or prescribed. We adapt our approach to what your brand needs, but always begin with the human perspective. 
Our approach
Our approach
01
Uncover your customers’ needs, motivations and perceptions that drive decision-making.
02
Co-create the ideal experience through collaborative design thinking workshops.
03
Determine how to implement a new experience that drives results.
Cast & Hue debunked a lot of our ideas and biases.
They came in with curiosity, listened with empathy and gave us a three-dimensional view of our challenges. Our work resulted in an action plan that helped us move forward.
Chad Brough
Former Chief Experience Officer,
Nebraska Medicine

Our work with healthcare.

The patient experience is unlike any other experience as a consumer. Hospitals and health systems face unique problems, grappling with strong patient emotions and perceptions.

Fortunately, we love a good challenge. And with 14 years of experience serving healthcare clients, we can help.

Curious about human-centered design?

Learn more about experience design, design thinking and related tools and theories.
all insights
All Insights