Insights
Learn more about consumer research, design thinking, experience design and related theories by reading below.
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How to Meaningfully Improve the Healthcare Employee Experience
Improving healthcare employee engagement starts with listening, but real change happens when you act. Explore ways to combat staff burnout and turnover.
Healthcare
Experience Design
Customer Experience Vs. Customer Service: How Are They Different?
Customer experience and customer service are often mixed up, but they’re not the same. Learn how CX and CS impact consumers and business outcomes differently.
Consumer Insights
Human-Centered Design
How To Co-Create Around Customers’ Decision-Making Drivers
Learn how Demand Profiles, co-creation, and design thinking can help you understand your customers' needs and create impactful experiences.
Experience Design
Design Thinking Facilitation
Human-Centered Design Vs. Design Thinking: Differences
Unclear about the difference between human-centered design and design thinking? Read a breakdown of each concept and how they work together.
Human-Centered Design
Design Thinking Facilitation
“How Might We” Questions: A North Star for Innovation
Discover why 'How Might We' (HMW) questions fuel innovation in design thinking. Learn key examples and tips for crafting impactful HMW questions.
Design Thinking Facilitation
Experience Design
The Hidden "Why" Behind Patient Choices: Are You Missing It?
Uncover hidden reasons behind patient choices and how digital ethnography and in-depth interviews can reveal blind spots and help attract and retain patients.
Healthcare
Consumer Insights