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how we work
what we do
Our Expertise
Cast & Hue specializes in design research, design thinking methodology, journey mapping and experience design.
Healthcare Specialty
Create experiences that better serve consumers, patients and staff. Cast & Hue is trusted by leading health brands including Aetna and OhioHealth.
Case Studies
Our experience design projects drive results. Explore Cast & Hue's case studies.
insights
Partner with us
Partner with us
how we work
what we do
Our Expertise
Cast & Hue specializes in design research, design thinking methodology, journey mapping and experience design.
Healthcare Specialty
Create experiences that better serve consumers, patients and staff. Cast & Hue is trusted by leading health brands including Aetna and OhioHealth.
Case Studies
Our experience design projects drive results. Explore Cast & Hue's case studies.
insights
Partner with us
Partner with us
How We work
Our Expertise
Healthcare Specialty
Case studies
Insights
Partner with us
How We work
Our Expertise
Healthcare Specialty
Case studies
Insights
Partner with us
Insights
Learn more about experience design, design thinking and related tools and theories.
Human Centered Design
Healthcare
Consumer Insights
Journey Mapping
Consumer Insights
How to Identify Competitors Through Jobs-to-be-Done
Human Centered Design
Making the Case for Human-Centered Design: The Value of Prioritizing the User
Healthcare
The Hidden "Why" Behind Patient Choices: Are You Missing It?
Consumer Insights
The Four Forces at Play in Consumer Decision-Making
Consumer Insights
A Beginner's Guide to the Jobs-to-be-Done Framework
Consumer Insights
Focus Groups Vs. Interviews: Which Approach Provides Richer Insights?
Healthcare
Speed Journey Mapping at NESHCo 2024
Healthcare
Our Takeaways from HMPS24 in Las Vegas
Journey Mapping
The Power of Journey Mapping: How to Avoid Pitfalls and Design Impactful Experiences
Consumer Insights
How Demand Profiles Drive Growth and Innovation
Journey Mapping
Importance of Emotion in Customer Journeys
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