Insights

Not all customer loyalty is genuine — or destined to last. Learn how to build authentic loyalty that retains customers for the long game.

Discover when to use quantitative vs. qualitative research — and why combining both is often the best move.

Improving healthcare employee engagement starts with listening, but real change happens when you act. Explore ways to combat staff burnout and turnover.

In healthcare, long waits are sometimes inevitable. If it isn’t feasible to reduce the wait duration, focus on improving the waiting experience.

Customer experience and customer service are often mixed up, but they’re not the same. Learn how CX and CS impact consumers and business outcomes differently.

Not all market research lends to valuable insights. We’ve found the secret to effective market research: inviting diverse groups of participants to the table.

Growth strategies often focus on customer acquisition, but more immediate value lies in retention. Learn how to drive loyalty through experience.

Learn how Demand Profiles, co-creation, and design thinking can help you understand your customers' needs and create impactful experiences.

Direct competitors often get the bulk of the attention in market research, but they aren’t your greatest threat. Learn how to spot your indirect competitors.

Unclear about the difference between human-centered design and design thinking? Read a breakdown of each concept and how they work together.

How can you measure the ROI of human-centered design? Read 6 key benefits of the approach and learn how to track your brand’s progress after a project.

Understand how emotions drive customer decisions and behaviors. Optimize the emotional experience at each touchpoint of the customer journey.

Learn how demand profiles, focusing on customer needs and decision-making, can drive growth and innovation.

Discover why 'How Might We' (HMW) questions fuel innovation in design thinking. Learn key examples and tips for crafting impactful HMW questions.

Discover the benefits of journey mapping to enhance customer experiences and brand impact. Learn key pitfalls to avoid and gain insights from customers.

Deciding between focus groups vs. interviews for qualitative research? See how the methods compare and learn which approach is best for your needs.

What is Jobs-to-be-Done, what makes the framework so effective and what are examples of Jobs-to-be-Done in practice? Get your questions answered.

Why do consumers switch from one product or service to another? Learn about the four forces of progress and how to leverage them in your messaging.

Uncover hidden reasons behind patient choices and how digital ethnography and in-depth interviews can reveal blind spots and help attract and retain patients.

The Cast & Hue team shares their learnings and outputs from their journey mapping session at NESHCo conference 2024.

The Cast & Hue teams takeaways from HMPS 24 in Vegas and some of our favorite sessions.