Insights

Growth strategies often focus on customer acquisition, but more immediate value lies in retention. Learn how to drive loyalty through experience.

Learn how Demand Profiles, co-creation, and design thinking can help you understand your customers' needs and create impactful experiences.

Unclear about the difference between human-centered design and design thinking? Read a breakdown of each concept and how they work together.

Understand how emotions drive customer decisions and behaviors. Optimize the emotional experience at each touchpoint of the customer journey.

Learn how demand profiles, focusing on customer needs and decision-making, can drive growth and innovation.

Discover the benefits of journey mapping to enhance customer experiences and brand impact. Learn key pitfalls to avoid and gain insights from customers.

The Cast & Hue teams takeaways from HMPS 24 in Vegas and some of our favorite sessions.

The Cast & Hue team shares their learnings and outputs from their journey mapping session at NESHCo conference 2024.

Deciding between focus groups vs. interviews for qualitative research? See how the methods compare and learn which approach is best for your needs.

What is Jobs-to-be-Done, what makes the framework so effective and what are examples of Jobs-to-be-Done in practice? Get your questions answered.

Why do consumers switch from one product or service to another? Learn about the four forces of progress and how to leverage them in your messaging.

Uncover hidden reasons behind patient choices and how digital ethnography and in-depth interviews can reveal blind spots and help attract and retain patients.

Direct competitors often get the bulk of the attention in market research, but they aren’t your greatest threat. Learn how to spot your indirect competitors.

How can you measure the ROI of human-centered design? Read 6 key benefits of the approach and learn how to track your brand’s progress after a project.