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Attack complex problems with a collaborative design approach.

Facing a big challenge? Co-create effective solutions through design thinking, a proven problem-solving framework.

Make progress, quickly and effectively.

Effective solutions to serious challenges aren’t stumbled upon or simply thought up. They’re methodically designed, tested and refined. Organizations can spend months doing this alone. Or they can make remarkable progress in a matter of days (sometimes hours).

Design thinking workshops create a structured environment for rapid ideation and problem-solving. Our design thinking consultants facilitate these workshops with a human-centered approach.

Leverage the strength
in numbers.

Solving complex problems requires all hands — and minds — on deck. Diverse perspectives bring forth ideas and solutions you may have never thought of alone.

The collective wisdom of your customers, employees, end users and organizational leaders is your greatest asset. Our approach to design thinking consulting helps you tap into it. We design and innovate in collaborative, inclusive settings.

People at a table work together using craft materials as they dive into a Design Thinking session.
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Cast & Hue brought a customer experience obsession to the work, which opened our eyes to what's possible.
Jeff Morely
Assistant Director,
Arizona Department of Economic Security
People at a table work together using craft materials as they dive into a Design Thinking session.

The design thinking process.

Design thinking is a structured and iterative problem-solving framework. We guide you through 6 steps to design solutions that are effective for end users and your organization.

Each step serves a purpose and this framework challenges teams to suspend cognitive biases and rethink strategies with an open mind.

Iterative design thinking process.

Empathize

Understand your users and their needs. Effective solutions are human-centered.

Define

Identify the problem you’re solving, and ensure it’s the right one according to users.

Ideate

Co-create a multitude of possible solutions. Don’t stop to assess them; just think.

Prototype

Evaluate the solutions and build tangible representations of a subset of ideas.

Test

Run small-scale trials with end users to test and refine solutions.

Implement

Create a strategic plan for implementation. Roll out the solution to your audience.

The impact of design thinking.

Get fresh ideas, rapid insights and a tailored plan for implementation.

Design solutions that
resonate

Design thinking helps you empathize with your audience and ultimately drive loyalty.

Uncover ways to
differentiate

Discover novel ideas and opportunities your competitors haven’t explored.

Create internal
alignment

Align your organization across departments with one shared vision.

Design Thinking Case Study

OhioHealth improved the patient experience through design thinking.

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Brand Growth

The Challenge

OhioHealth sought to align the patient experience at a number of their hospitals and alleviate pain points.
Differentation

Our Approach

Through collaborative journey mapping and design thinking workshops, we found 6 core problems and created a revamped experience to solve them.

The Results

After implementing many ideas from the design thinking workshops, OhioHealth saw large increases in patient satisfaction scores.

More than a design thinking agency.