Case Studies

Read about our approach of journey mapping to deeply understand patient's OhioHealth ED visit, and how we leveraged design sprints to build a new experience.

Learn how we built needs-based personas and a customer journey map for P.F. Chang's key audiences to inform their marketing strategy, targeting, and messaging.

Discover how we created a people-first benefits application experience with Arizona DES, using in-depth interviews, journey mapping, and design thinking.

Read how we used Jobs-to-be-Done, journey mapping and design sprints to build a consistent urgent care experience that delivered on the MedStar brand promise.

See how we reimagined the hospitality experience for traveling patients and their families by mapping their journey and facilitating design thinking workshops.

Explore how we used journey mapping and design thinking training for a series of workshops with employees and customers that informed a redesigned experience.

Read how B2B customer journey mapping identified the key emotional and functional needs that supported a comprehensive messaging strategy.

Explore how we built a culture of human-centered design at Baystate Health by reimagining the ED using journey mapping, design thinking and experience design.

Read how we conducted Jobs-to-be-Done interviews to understand what motivated patients when deciding to get orthopedic surgery at MultiCare or competitors.

Discover how our journey mapping of multiple purchasing experiences and design sprints helped Metagenics solidify a new go-to-market strategy from a consumer-first lens.

Discover how we reimagined the Arkansas Children's heart center experience with journey mapping and design sprints to drive service-line growth and loyalty.

Find out how we partnered with consumers to reimagine the cream cheese product experience and identify growth opportunities.

See how our in-depth interviews and design sprints created an associate-centric experience for OhioHealth that boosted engagement and streamlined communication.

Find out how we used journey mapping and experience design to launch a human-centric specialty urgent care for patients suffering with back pain.

Learn how we used interviews and journey mapping to develop insights on what motivated practitioners and patients to choose bariatric vitamin products.