Case Studies

Explore how MedStar partnered with Cast & Hue to design a consistent, customer-centered experience for their urgent care that delivers on their brand promise.

Learn how Cast & Hue helped OhioHealth better understand the positive and negative experiences that impact the Emergency Department patient journey.

Read how Cast & Hue conducted Jobs-to-be-Done research for MultiCare to understand why patients elected to get orthopedic surgery at MultiCare or regional competitors.

Learn how Nebraska Medicine reimagined the hospitality experience for traveling patients and their families, with Cast & Hue's help.

See how we helped Stridewell design and launch a human-centric specialty urgent care service for patients suffering with back pain.

Learn how Bariatric Advantage uncovered what truly motivated practitioners and patients to choose bariatric vitamin products with Cast & Hue's help.

Learn how we helped Arkansas Children’s reimagine the congenital heart defect patient and family journey through Arkansas Children’s Heart Center in order to drive service-line growth and develop loyalty.

Learn how we built needs-based personas and a customer journey map for P.F. Chang's key audiences to inform their marketing strategy, targeting, and messaging

Learn how OhioHealth boosted associate engagement and streamlined communications by co-creating a new, associate-centric experience.

Discover how human-centered design consultant, Cast & Hue, transformed Arizona's Department of Economic Security. Through in-depth interviews and collaborative design sprints, we created a people-first benefits application experience.